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Making High Speed Internet Accessible for Hospitality

  • Broadband Connections for Hotel Users
  • Ease of Use
  • Efficient Management
  • Free from Internet Threat
 
 

Market Trend

High-Speed Internet Access (HSIA) Heats Up
 
The hospitality market is heating up! As more and more customers flock back to hotels they have one clear expectation— that they will find high speed internet access (HSIA) in their rooms, restaurants, meeting facilities and other public spaces. Seventy percent of business travelers are staying in hospitality locations with HSIA available. Hotels offer more wireless access "hotspots" than any other type of location and yet actual deployment in guest rooms is still less than 15%, making the future market growth potential huge. A recent quote in the popular magazine eWeek stated, "Broadband connection is the new amenity. Making it cheap, convenient, efficient and secure is the four-fold challenge that faces managers of public or semi-public spaces."
 
That is where ZyXEL comes in. ZyXEL has been a key player in the wave of HSIA deployment around the world. More than 2,000 hotels currently rely on both ZyXEL products and expertise to bring secure, efficient, affordable and flexible Internet access to their customers. Built-in security is at the heart of every ZyXEL solution, protecting both the guest's network communication and the hotel's internal network. ZyXEL furthers its HSIA experience in hospitality venues with extensive deployment in apartment complexes and campuses. ZyXEL is the HSIA expert.

Opportunity

Satisfy Customers Without Escalating Costs
Thriving in today's highly competitive hospitality arena requires a high level of customer satisfaction. Increasingly, customers expect HSIA as an available amenity. But for the hospitality professional, offering this important value-added service must be balanced against total cost of ownership.
 
Attract and Retain Guests
As business travel grows and recreational travelers increasingly expect to "stay connected," offering efficient, easy-to-use HSIA in hospitality locations attracts new business. Current customers lodge fewer complaints and experience high levels of satisfaction and appreciation when easy access to broadband is part of their hospitality experience.
 
Promote the Hotel's Brand Name and Image
Hosting broadband events for customers and the community helps to develop a strong image for a hospitality brand as well as increase profits. The Hotel Melia Lima, for example, employed broadband access for the Meeting of the Board of Governors of the Inter-American Development helping make the hotel a more recognized venue on the world stage.

Why ZyXEL

Chosen by Over 2,000 Hotels
Over 2,000 hotels seeking cost-effective, flexible, complete and easy-to-deploy HSIA wired and wireless solutions have chosen ZyXEL.
 
Complete Solutions
ZyXEL offers end-to-end solutions with secured, wired/wireless broadband technology. The flexible ZyXEL structure gives hospitality venues complete Internet access options for the entire property — guest rooms, meeting facilities and public areas.
 
Most Competitive Offering by a Single Vendor
ZyXEL is the leading “one-stop” manufacturer in the hospitality arena, dedicated to designing and manufacturing end-to-end solutions including subscriber gateways, wireless devices, Ethernet and DSL solutions. Hospitality professionals receive end-to-end ZyXEL quality plus one-source expert technical management and maintenance.
 
Leading Edge Technology
Because it is a leader in the hospitality market and controls its own technology, ZyXEL understands changing hotel requirements and responds with new, innovative solutions.

Benefits

 
Increase Occupancy
A complete, easy-to-use HSIA infrastructure attracts more customers, increases occupancy rates and enhances perception of the hotel brand. A fully connected meeting facility generates increased revenue opportunities.
 
Create Customer Loyalty
Experiencing secured, always-on and easy-to-use connectivity is a good way to make customers feel well-served by their hotel and keep them coming back.
 
Generate More Revenue
A well-designed network system creates a range of revenue generating opportunities such as:
  • In-room revenue
  • Meeting room revenue
  • Online advertising income
  • E-commerce
  • Special services such as VoIP, printing online, Video on Demand (VoD), etc.
Reduce Complaints
Offering no Internet access or having a slow, complex Internet service can be a major source of customer complaints. The right choice of HSIA produces hassle-free customer satisfaction.
 
 
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